Public Relations Principles (COM423)
Term: 2011-2012 Spring
Tue-Fri, 8:00 AM - 10:20 AM (1/11/2012 - 3/6/2012) Location: -PH-109
An introduction to the theory and practice of public relations, emphasizing its publics, m anagement function, writing skills, communica tion processes, tools, and professional ethic s. Three hours.