Public Relations Principles (COM423)
Term: 2012-2013 Spring
Mon-Thu, 1:00 PM - 3:20 PM (1/7/2013 - 2/28/2013) Location: -PH-009
An introduction to the theory and practice of public relations, emphasizing its publics, m anagement function, writing skills, communica tion processes, tools, and professional ethic s. Three hours.